Cookie Policy
Information about cookies, localStorage, and privacy preference controls.
Updated: February 26, 2026
1. What cookies and similar storage mean
Cookies are small files stored in the browser. localStorage is a similar browser storage technology.
2. Cookie and identifier categories
- Necessary (always active): `lesai-theme` and `lesai_cookie_consent_v1` for website functionality and consent preference storage.
- Analytics (after consent): `lesai-visitor-id`, `lesai-session-id`, `lesai-attribution-first`, `lesai-attribution-last`.
- Tracked analytics events: page views, scroll depth, CTA clicks, lead form submit, and estimated engagement time.
- Campaign attribution parameters: e.g., `utm_*`, `gclid`, `fbclid`, `msclkid`, `ttclid`, `gbraid`, `wbraid`.
3. Legal basis and activation
Necessary cookies are used based on legitimate interest in secure and functional website operation.
Analytics and marketing cookies/scripts are optional and enabled only after explicit consent in the cookie banner.
You can change or withdraw consent at any time via cookie settings.
4. Third parties
When marketing consent is granted, we may enable third-party tools (e.g., Google Analytics 4 and Meta Pixel) for campaign performance measurement and remarketing.
These providers may use their own cookies/identifiers according to their own policies.
5. Transfers outside the EU/EEA
Some third-party tools may involve data transfers outside the EU/EEA (primarily to the U.S.).
Transfers are performed only under lawful GDPR transfer mechanisms.
6. Retention periods
- cookie consent record: typically 12 months
- localStorage data: until user clears browser storage
- internal server-side analytics events: typically up to 400 days
7. How to manage your settings
- clear browser data (cookies/localStorage)
- change browser privacy settings
- contact the controller at hello@lesai.sk
8. Policy updates
This cookie policy can be updated when laws or website technologies change.